This edition of La Fleur’s Magazine features the Science of Color as the cover feature. The psychology and science of color choice is reviewed. Scientific studies also reveal the impact of emotions on how humans see color. Lottery marketers’ favorite colors are featured. Norsk Tipping’s ilottery sales reveal the success of strategy. Furry friends make a top selling theme for lottery scratcher games.
La Fleur’s FY15 vs. FY14 plus the 2nd quarter calendar 2015 versus 2014 statistical reports rank U.S. and Canadian lotteries by total, draw and instant sales. Traditional and non-traditional games are tracked, including U.S. Internet and eLottery sales. Unaudited FY15 total government income, gross gaming revenues (GGR) and prizes are also tracked.
This magazine also unveils the 2nd Annual Best eInstant Games Report. This is a must read for the type selling einstants in Canada, Europe and United States.
All new is FY15 Infographic that displays instant vs. bloc lotto GGR, top U.S. lottery games by category and instant price point and top ranked U.S. lottery performers
World Scan profiles changes to national bloc lottos in Australia, Canada, Europe and United States. Powerball gets a reboot with new matrix as well as new national ad campaign.